New MSU AD J Batt: Michigan State ‘a top-10 athletic department in the country’
EAST LANSING, MI – In a bold declaration that set the tone for his tenure, Michigan State University’s new Vice President and Director of Athletics, J Batt, confidently asserted that Michigan State is “a top-10 athletic department in the country.” Speaking at his introductory press conference, Batt’s optimism and vision were palpable as he outlined his immediate priorities and long-term aspirations for Spartan Athletics.
Batt, who joins Michigan State after a successful stint as Athletic Director at Georgia Tech, where he notably revitalized the football program and significantly boosted fundraising, brings a strong track record to East Lansing. His background also includes impactful roles at institutions like Alabama and North Carolina, underscoring his deep understanding of high-level collegiate athletics. This experience, he believes, positions him to elevate Michigan State to even greater heights.
“From 27 national championships to transcendent athletes and iconic coaches, we have it all; this place is special,” Batt emphasized. His confidence stems from the foundational strengths of MSU’s athletic legacy, but he made it clear that continued success will require a renewed focus, particularly on the football program, which he acknowledged as the primary revenue driver for the department.
A key pillar of Batt’s strategy will be to bolster resources across all sports, ensuring coaches and student-athletes have what they need to compete at a championship level. He highlighted the importance of fundraising and navigating the evolving landscape of Name, Image, and Likeness (NIL) opportunities, stating, “We’re going to be extremely successful and competitive in that space.” Batt’s reputation as a strong fundraiser will be a significant asset as he looks to enhance Michigan State’s financial standing in this dynamic era of college sports.
While the Board of Trustees is set to formally approve his hiring on June 13, with his first day on the job slated for June 16, Batt has already begun to connect with key stakeholders, including head football coach Jonathan Smith. His immediate focus will be on understanding the unique culture and traditions of Michigan State, fostering alignment from the President’s office down to the coaching staff, and charting a path for sustained excellence.
Batt’s arrival signals a new chapter for Michigan State Athletics, one marked by ambitious goals and a commitment to competitive success across the board. The Spartan faithful are undoubtedly eager to see how his leadership will translate into continued “top-10” achievements on and off the field.
