Red Bull Endorsement for AJ Dybantsa Is Kind of Hilarious — And Totally Perfect
In a move that’s equal parts unexpected and perfectly fitting, rising basketball star AJ Dybantsa has inked a high-profile endorsement deal with Red Bull — the energy drink brand best known for its extreme sports sponsorships, high-octane marketing, and the infamous slogan “gives you wings.” And honestly? It’s kind of hilarious — in the best possible way.
Known for his explosive athleticism and jaw-dropping dunks, the BYU phenom has become a viral sensation not just for his on-court dominance but for the way he seems to defy gravity. At just 18, Dybantsa already plays above the rim with the flair of a seasoned pro, regularly posting highlight-reel moments that leave crowds gasping. So when news broke of a Red Bull partnership, the internet wasted no time connecting the dots: “Of course Red Bull signed him — the kid literally flies.”
Sources close to the deal say Red Bull approached Dybantsa earlier this year after one of his dunks from a nationally televised game hit over 10 million views on TikTok, sparking a wave of comparisons to some of Red Bull’s most iconic athlete ambassadors. The company reportedly saw Dybantsa as a perfect crossover figure — someone who could bring their brand deeper into the basketball world while keeping their edge with younger fans.
The endorsement package includes signature video content, limited-edition merch collaborations, and — perhaps most hilariously — a mini-documentary series titled “Flight School”, where Dybantsa is expected to train with athletes from other Red Bull disciplines, including parkour, BMX, and even skydiving.
“I’ve always loved Red Bull’s vibe,” Dybantsa said in a statement. “They’re bold, creative, and kind of wild — which is how I like to play. So when they hit me up, I was like, ‘Let’s fly.’”
Fans and teammates alike have had fun with the news, with BYU coach Mark Pope joking, “Now we’ve got to start checking if he’s sneaking Red Bull before games — that would explain a few of those dunks.”
While the idea of a college baller teaming up with an energy drink may raise eyebrows, it’s clear that Dybantsa — already a brand unto himself — is embracing his moment with humor and style.
If Red Bull gives you wings, AJ Dybantsa’s just the guy to prove it.
