Texas A&M Athletics at a Crossroads: Elko and Alberts Focus on Culture, Competitiveness
After a turbulent 2024 football season, Texas A&M finds itself at a pivotal moment in its athletic program’s journey. The university’s top leadership in sports—head football coach Mike Elko and athletic director Trev Alberts—are now tasked with reshaping the Aggies’ direction, both on and off the field.
Coach Elko, who took over after the departure of Jimbo Fisher, faces the tall task of reestablishing a winning culture in College Station. Despite flashes of potential last season, the team finished with a sub-.500 record, falling short of bowl eligibility. Elko has been praised for his discipline-first coaching style, and early offseason moves suggest a renewed focus on player development and accountability.
Meanwhile, AD Trev Alberts, who arrived at Texas A&M from Nebraska, has been conducting a top-to-bottom evaluation of all athletic programs. With a reputation for driving efficiency and fostering competitive excellence, Alberts is looking to streamline operations, improve NIL engagement, and reenergize the donor base.
One of Alberts’ first major moves was initiating a thorough review of support staff and infrastructure. He’s also pushing for a more unified athletic culture—where every program operates with shared values and vision. “We’re not just looking at wins and losses,” Alberts told local media. “We’re examining how we compete, how we support our athletes, and how we represent Texas A&M.”
There’s cautious optimism among fans and alumni. The recruiting front shows promise, and several high-upside prospects have committed to the Aggies under Elko’s new leadership. Still, expectations remain sky-high for a program with some of the SEC’s most passionate supporters and deep financial resources.
As the 2025 season approaches, the spotlight will remain on Elko and Alberts—not just for on-field results, but for how they build a long-term foundation for sustained success in Aggieland.
