In an era where college football is increasingly driven by high-dollar deals and headline-making moves, Baylor Bears head coach Dave Aranda just delivered a masterclass in loyalty.
Sources close to the situation revealed that Aranda recently turned down a jaw-dropping $9.7 million endorsement and coaching package from Notre Dame — a deal that could’ve made him one of the highest-paid figures in college football. But the defensive mastermind wasn’t swayed by dollar signs.
“I’m not chasing titles, brands, or paychecks — I’m building something real at Baylor,” Aranda reportedly told his team after news of the offer broke. “My heart’s in Waco. I have no plans beyond the Baylor Bears.”
The offer, which included both a lucrative endorsement deal with a major apparel brand and a top-tier defensive coordinator role, was designed to lure Aranda into a leadership transition at Notre Dame. But instead of packing his bags, he doubled down on his commitment to Baylor — sending a resounding message to his team, the Big 12, and the nation.
Aranda, now entering his sixth year with Baylor, has already brought home a Big 12 Championship and orchestrated the longest regular-season win streak in program history. His refusal to budge speaks volumes about the culture he’s cultivating in Waco — one rooted in trust, growth, and long-term vision.
In a sport dominated by flash, Aranda’s move is a rare and powerful reminder that sometimes, the most valuable thing a coach can offer isn’t strategy or swagger — it’s staying power.
