Auburn head football coach Hugh Freeze’s contract includes significant payments for endorsements and personal appearances. Out of his $6.5 million annual salary: $3,125,000 is designated for endorsement rights. $3,125,000 is for personal appearances. These are part of his overall compensation, which also includes a base salary and various performance-based bonuses. While specific brands or companies tied to these endorsements haven’t been publicly detailed, Auburn uses this structure to manage and profit from his public image and appearances. Additionally, Freeze can earn over $3 million more in a season through performance incentives like conference wins, bowl game appearances, and national championships.

Auburn head football coach Hugh Freeze’s contract includes significant payments for endorsements and personal appearances. Out of his $6.5 million annual salary:

$3,125,000 is designated for endorsement rights.

$3,125,000 is for personal appearances.

These are part of his overall compensation, which also includes a base salary and various performance-based bonuses. While specific brands or companies tied to these endorsements haven’t been publicly detailed, Auburn uses this structure to manage and profit from his public image and appearances.

Additionally, Freeze can earn over $3 million more in a season through performance incentives like conference wins, bowl game appearances, and national championships.

Former Auburn quarterback Cam Newton has publicly endorsed Freeze’s leadership and vision for the football program.