The Ohio State Buckeyes have fully embraced the NIL era, with their top players securing substantial deals. Among them, freshman wide receiver Jeremiah Smith has quickly become one of the biggest names—not just on the field but also in the NIL marketplace.
Smith, who played a crucial role in Ohio State’s College Football Playoff National Championship win over Notre Dame, has reportedly amassed more money in his bank account than former NFL star Brandon Marshall. Given that Marshall earned over $80 million during his NFL career, this revelation speaks volumes about the financial power of NIL in modern college football.
A Record-Breaking Freshman Year
Jeremiah Smith didn’t just meet expectations in his first year—he shattered them. He set multiple freshman receiving records at Ohio State and delivered clutch performances throughout the Buckeyes’ playoff run. His game-sealing play in the championship game solidified his status as one of the most electrifying young players in college football.
While the exact details of Smith’s NIL earnings remain undisclosed, reports suggest he’s one of the highest-paid college athletes. His marketability, combined with his on-field dominance, has made him a prime target for major brands and endorsements.
NIL’s Growing Influence in College Football
The fact that a college freshman has a larger bank balance than a former NFL star underscores how much the landscape of college athletics has changed. NIL deals have turned elite college players into millionaires before they even declare for the draft. Ohio State’s willingness to invest in its athletes has ensured that top talents like Smith remain in Columbus rather than being swayed by offers from other programs.
Despite attempts from rival schools to lure him away with lucrative NIL offers, Smith has remained committed to Ohio State. He understands that staying with the Buckeyes provides him the best path to NFL stardom. If he continues on his current trajectory, he could be a top pick in the 2027 NFL Draft, setting him up for even greater financial success.
For now, Smith is enjoying the rewards of his hard work. As NIL continues to reshape college football, Ohio State’s commitment to its players ensures that stars like Smith thrive—both on the field and in their bank accounts.
