A recent study published by The Wall Street Journal has revealed the rankings of the most valuable college football programs in the United States, placing the Texas Longhorns as the second-most valuable program nationwide. Leading the list is Ohio State, which secured the top position after claiming victory in the College Football Playoff finals, defeating Notre Dame to earn the national championship title.
The report highlights that both Ohio State and Texas boast enterprise values approaching $2 billion. Enterprise value, as defined by the researchers, is calculated by subtracting a program’s adjusted cash flow from its annual adjusted revenue. For Texas, this figure stands at an impressive $1.87 billion, solidifying its status as a powerhouse in collegiate sports.
The Texas Longhorns’ ranking reflects more than just on-field success; it underscores their ability to generate substantial revenue through ticket sales, sponsorships, merchandise, and media rights. Such financial prowess not only supports the football program but also enhances the university’s broader athletic and academic offerings. The program’s immense value also stems from its loyal fan base, historical legacy, and the significant investments in state-of-the-art facilities and recruiting efforts.
Meanwhile, Ohio State’s leading position illustrates the program’s dominance both on and off the field, with its championship win further bolstering its reputation and financial standing. Both programs serve as prime examples of how college football has evolved into a multibillion-dollar industry, with schools leveraging athletic success to build strong brands and attract global attention.
This ranking sheds light on the economic impact of collegiate sports and raises questions about the growing commercialization of college athletics. For universities like Texas and Ohio State, football is not just a game—it is a massive enterprise that continues to shape the future of sports and education.
