AUBURN, Ala. — The roar of Jordan-Hare Stadium is about to get even louder. Auburn University has officially announced a jaw-dropping $350 million renovation project for the Tigers’ iconic football home, setting the stage for one of the most ambitious facility upgrades in SEC history.
At the heart of the project will be an expanded seating capacity, ensuring even more members of the Auburn Family can pack into Jordan-Hare for Saturdays under the lights. While the final capacity numbers are still being finalized, university officials confirmed that the expansion will give Auburn one of the largest and most advanced stadiums in the Southeastern Conference.
But Auburn’s vision goes far beyond adding more seats. This is a comprehensive transformation designed to elevate every part of the fan and player experience. Plans include:
Expanded & Upgraded Seating: Wider, more comfortable seating, improved student sections, and enhanced viewing angles to make the crowd’s roar even more intimidating for opponents.
Gigantic Video Boards & Enhanced Audio: Next-generation LED displays and sound systems to capture every moment of Tiger football and pump energy into the stadium.
Modern Concessions & Fan Zones: Dozens of new food and beverage options, improved service speed, and interactive fan zones for pregame and halftime excitement.
Premium Hospitality Areas: New luxury suites, club-level seating, and upgraded press facilities to give Auburn the competitive edge in attracting top donors and corporate support.
Player Performance & Training Upgrades: A state-of-the-art renovation of locker rooms, medical facilities, and player lounges to give Auburn athletes every tool to compete at the highest level.
Accessibility & Safety Enhancements: Widened concourses, new elevators and escalators, and full ADA compliance, making Jordan-Hare more welcoming than ever.
Athletic Director John Cohen praised the renovation as a historic step forward for Auburn football:
> “Jordan-Hare is the heart of the Auburn Family, and this project is about honoring our tradition while investing in the future. This $350 million renovation ensures that our fans, our players, and our community have a stadium that reflects the pride and power of Auburn University.”
The timing is crucial, as Auburn continues its climb under Head Coach Hugh Freeze, aiming to bring the Tigers back into the national championship conversation. In today’s college football landscape, world-class facilities are key to recruiting top talent and keeping pace with powerhouse rivals across the SEC.
Local businesses in Auburn and the surrounding areas are also expected to see major benefits, with bigger crowds and increased tourism on game weekends expected to generate millions in additional revenue for the region.
Construction will be carefully phased so that the Tigers can continue to play at Jordan-Hare throughout the project, with full completion scheduled in time for the 2027 season.
Fans wasted no time voicing their excitement online. One Auburn supporter wrote: “Jordan-Hare is about to be the loudest, proudest, and most feared stadium in the SEC. WAR EAGLE!”
With this $350 million commitment, Auburn University is sending a clear message: the future of Tiger football is bold, modern, and built on the tradition of one of college football’s greatest fanbases.
