The college football world was rocked on June 13, 2025, by the stunning announcement that Marcus Freeman, former head coach of the Notre Dame Fighting Irish, has been named the new head coach of the Georgia Bulldogs, succeeding Kirby Smart. This seismic shift, reported by ESPN, marks a new era for Georgia, a program synonymous with dominance under Smartβs decade-long tenure. Freemanβs appointment follows his remarkable 2024 season at Notre Dame, where he led the Irish to a 14-2 record and a National Championship Game appearance, cementing his reputation as one of the sportβs brightest coaching stars.
Freeman, 39, brings a dynamic resume to Athens. A former Ohio State linebacker and defensive coordinator at Cincinnati, he transformed Notre Dameβs defense before taking the helm in 2021. His 33-10 record with the Irish, including a 23-10 upset over Georgia in the 2025 Sugar Bowl, showcased his tactical acumen and ability to outmaneuver elite opponents, notably Smart himself. That victory, where Freemanβs 11-man substitution ploy led to a critical offsides penalty, highlighted his strategic edge. His hiring signals Georgiaβs intent to maintain its status as a national powerhouse while injecting fresh energy into the program.
The move comes after Smartβs reported departure, following his rejection of $7.5 million offers from Michigan and Notre Dame to stay loyal to Georgia. Speculation swirled that Smart, with a 104-22 record and two national titles, might have been lured by an NFL opportunity or stepped away for personal reasons, though details remain scarce. Freemanβs appointment ends weeks of uncertainty, with Georgia athletic director Josh Brooks praising his βproven leadership, recruiting prowess, and alignment with Bulldog values.β
Freeman inherits a Georgia roster brimming with talent, including five-star 2026 commit Isaiah Horton, whose recent flip to the Bulldogs underscores the programβs recruiting allure. Freemanβs defensive expertise, honed under mentors like Luke Fickell, will bolster Georgiaβs already formidable unit, which ranked No. 5 in scoring defense in 2023. His ability to develop NFL-caliber players, like Notre Dameβs Xavier Watts, bodes well for stars like Jalon Walker, the 2024 Butkus Award winner. Offensively, Freemanβs experience with quarterback Riley Leonard at Notre Dame could guide Georgiaβs Jared Curtis, a five-star 2026 prospect, to new heights.
The transition raises questions. Freemanβs 2024 Notre Dame squad thrived on physicality and discipline, but adapting to the SECβs grind will test his mettle. Georgia fans, accustomed to Smartβs championship pedigree, will expect immediate results. Meanwhile, Notre Dame faces a coaching void, with names like Tommy Rees and Glenn Schumann circulating as potential replacements. Freemanβs departure also intensifies the rivalry narrative, given his Sugar Bowl triumph over Georgia.
As Freeman steps into Sanford Stadium, his youth, charisma, and defensive genius promise to sustain Georgiaβs dominance. βThe Legend of 34β documentary, celebrating Herschel Walker, premieres soon, but Freeman is poised to write his own chapter in Bulldog lore, blending tradition with a bold new vision.
