In a stunning display of loyalty and ambition, Texas Tech football legend Cody Campbell has once again elevated the Red Raidersโ program with a jaw-dropping donation of two luxury buses, announced on June 16, 2025, just hours before midnight WAT. The Fort Worth-based oil magnate and Texas Tech alumnus, known for his transformative contributions to his alma mater, unveiled the state-of-the-art vehicles with the bold declaration, โWe Built This Legacy โ Letโs Ride Like It.โ This latest gesture, paired with his prior $25 million gift for the south end zone renovation of Jones AT&T Stadium, underscores Campbellโs unwavering commitment to propelling Texas Tech into the upper echelons of college football. Red Raider Nation is abuzz, with fans on social media platforms like X hailing the move as a game-changer for recruiting and team morale.
Campbell, a former offensive lineman who played from 2001 to 2004 and earned multiple All-Big 12 honors, has leveraged his success as co-CEO of Double Eagle Energy Holdings to fuel Texas Techโs resurgence. The luxury buses, custom-designed with scarlet and black accents and equipped with plush seating, entertainment systems, and advanced safety features, are more than transportationโtheyโre a statement. They symbolize Campbellโs vision of a program that matches its on-field aspirations with off-field excellence, a vision he began articulating with his 2021 stadium donation, which renamed the field Cody Campbell Field. Fans on X have celebrated the practicality, with one post noting, โThese buses will get our recruits to Lubbock in styleโwatch the commits roll in!โ
The donation arrives at a critical juncture for Texas Tech, which has leveraged Campbellโs leadership in The Matador Club NIL collective to secure a top-ranked transfer portal class in the 2024-25 cycle. Head coach Joey McGuire and general manager James Blanchard have praised Campbellโs strategic foresight, particularly his early push for front-loaded NIL deals that attracted stars like Illinois Stateโs Hunter Zambrano. The buses enhance this momentum, offering a recruiting tool that showcases Texas Techโs investment in its athletes. With recent reports of Campbell and co-founder John Sellers selling Double Eagle assets for over $4 billion, his financial capacity to support the program appears limitless, fueling speculation of further upgrades.
Yet, this move also reflects Campbellโs deeper philosophy. In a reflective moment captured in a December 2024 narrative, he emphasized that Texas Techโs heart lies in grit and camaraderie, not just money. The buses, unveiled during a team rally, were met with cheers from players and staff, reinforcing this ethos. McGuire, clapping Campbell on the back, called it โThe Brandโ incarnateโa blend of tradition and ambition. However, some X users question whether such lavish gifts address on-field inconsistencies, like the 2024 loss to TCU, where Campbellโs โPink Raidersโ comment stirred fan backlash.
As Texas Tech prepares for the 2025 season, these luxury busesโsymbols of a legacy built on Campbellโs passionโsignal a program ready to ride toward greatness, uniting a community in pursuit of a national title.
