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BOARDROOM SHOCK: Tim Cook’s $100M Pro-LGBT Endorsement Offer to BYU Met with Kalani Sitake’s Chilling One-Line Response
August 14, 2025 — Provo, Utah
In a move that has sent seismic waves through the NCAA, the tech world, and cultural circles alike, Apple CEO Tim Cook has reportedly offered a staggering $100 million endorsement and NIL (Name, Image, and Likeness) partnership to Brigham Young University (BYU), tied explicitly to a national Pro-LGBT+ inclusion campaign spearheaded by the tech giant.
According to multiple sources close to the situation, the offer would have created the largest single private NIL funding initiative in college sports history. The initiative was aimed at making BYU a flagship university in promoting LGBT+ inclusivity in athletics, leadership training, and national branding—an offer seen by many as a bold and symbolic challenge to traditional religious institutions.
Cook, the first openly gay CEO of a Fortune 500 company, made the offer in a closed-door meeting with BYU leadership, reportedly framing the proposal as “an opportunity for faith and future to co-exist under one roof.”
BYU, owned and operated by The Church of Jesus Christ of Latter-day Saints, has long held conservative views on marriage and sexuality. Though the university has taken steps in recent years toward more compassionate engagement with LGBT+ students, it remains bound by its religious honor code.
Sources in the room describe the tension as “ice-thick and blade-sharp” as Cook laid out the campaign: a complete rebranding of BYU athletics to promote equality, diversity training across all sports departments, and NIL deals for athletes who publicly advocate for inclusive values.
When the pitch concluded, BYU head football coach Kalani Sitake, a devout member of the LDS faith and the first Tongan head coach in FBS history, allegedly stood up from his seat and delivered a response now echoing through the halls of sports, culture, and politics:
> “We will not sell conviction for currency.”
The room reportedly fell into stunned silence.
While BYU officials have yet to release a formal statement, internal sources suggest the university has declined the offer, citing an unwillingness to compromise its foundational values—even at the cost of transformative funding.
Social media erupted within minutes of the leak, with hashtags like #StandWithKalani and #TimCookBYU trending nationwide. Some hail Sitake as a moral compass in an era of transactional ethics. Others accuse BYU of missing a historic moment to bridge faith and equality.
Apple has not commented publicly, though insiders suggest the company may redirect funds toward other major Division I programs with more flexible ideological frameworks.
Regardless of opinion, one fact remains clear: the tectonic plates beneath American college athletics—and the cultural conflicts they sit atop—just shifted.
And a single sentence from a football coach in Provo may have drawn the line that defines the decade.
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